Content relevancy – your content should be valuable to your visitors and should be relevant to what they are searching for (satisfy your user’s search intent).Įxample: let’s say a user is searching in Google for “ wedding photographer in Los Angeles” and lands on a page with some generic info about how to plan a wedding.

So, in order to get higher positions in organic search result pages (aka SERPs), you should take into account and work on the following content related factors: Yet, it’s also important to understand the value and SEO potential that words (textual content) can bring to the table. Obviously, having a good looking website and portfolio is vital for your photography business. While many photographers focus solely on imagery while building their websites, it’s important to remember that Google still relies on textual content when ranking websites in search results. The ultimate goal here is to help you get more relevant organic traffic to your website and convert those visitors into paying customers. In this way you’ll be able to identify new keyword opportunities for your website.

In this article I’ll show you how to research keywords for your photography website and how to select the ones that offer you a better chance to rank higher in organic search results.

Keywords everywhere comp